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APRIL E-NEWS - PARTNERS - Wednesday, 1 April 2009
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NEW PRODUCT &
PARTNERS
This month, Tourism Southern Highlands
(TSH) has seen more new tourism product coming on board,
all providing more reasons for visitors to come to our
region.
- Jen's Country Cafe -
another great local venue which can cater for coach
groups.
- Wildcraft
Dispensary - a unique SH business
which specialises in organic and wildcraft medicinal
teas.
- Braemar Garden World -
providing all of your gardening and landscaping
needs.
- Burrawang General Store &
Cafe - great to see this SH icon
re-opening.
- Southern Highlands Taxis, Hire
Cars & Coaches have launched a new wheelchair accessible
taxi into their existing fleet.
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PROMOTIONS &
OPPORTUNITIES
Tourism New South
Wales - Short Breaks
A big congratulations
goes out to a handful of operators who have participated
in the Tourism NSW Short Breaks
Campaign. However it is also dissappointing
that more of our excellent Southern Highlands product
did not take up this FREE promotional
opportunity.
"My Southern Highlands" Ambassador
Rewards Program
Thanks to all of our
Partners who have participated in the 2009 Ambassador
Rewards Program, to date we have approximately 120
offers in all - a great effort! Letters containing
the "My Southern Highlands" Rewards
Card will be mailed out to all local households (24,000
in total) throughout the Wingecarribee Shire in
late April.
Highlife Magazine, in their
April/May issue has produced a great joint co-operative
Southern Highlands feature in conjunction with TSH,
showcasing tourism product & services in this nine
page feature. It was fantastic to see the
participation support of this feature with 37
advertisers.
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MEDIA & INDUSTRY
PROMOTION
During
March we saw a number of key media / industry visits
into the Southern Highlands concluding with a
visit by prestigious Indian journalists, Kishore
& Smitra during 18-20 March. We also
saw print and online media, and
radio coverage as follows:
- The
Coach Accommodation
Specialists March 2009
Newsletter highlights
one of our major attractions, in the Illawarra Fly Treetop Walk, along with some of our new and popular
events.
- The Illawarra Mercury
covered off stories on the Illawarra Fly,
drives, golf and A Day On The Green.
- Southern Highland News,
Highlands Post, Radio 2ST, Your Times
& the Southern Highlands Visitors
Guide continued to showcase and
support local events, visits, attractions and
history.
- ABC Illawarra, continued
to give us great event exposure.
- The Sydney
Morning Herald chose to highlight the first
of the Southern Highlands International Piano
Competition pre event Recitals, this one for Dizhou
Zhoo at Chevalier College.
- Australian Traveller -
showcased the best towns in Australia, with Bowral
making the list! Click here for
details.
- TNSW
Escapes online e-news - picked
up on the Classic Jazz & Ragtime
Festival
- TNSW Insights online
e-news - included new SH event, the Highlands Harvest
Hunt as part of its Regional NSW
Campaign.
- The Daily
Telegraph print and online
versions - included the Highlands Harvest Hunt in
its Easter/School Holiday Promotion. This Easter
feature was also given 10 second radio tags on
Australian Traffic
Network.
During April
we will see coverage in print and online media as
follows:
- Harness
Racing NSW Gazette -
Southern Highlands
Short Breaks - Bowral & Mittagong. This
feature will be in both the print media and online
versions. Check it out at www.gazettonline.com.au
- TNSW Short Breaks
Campaign, click
here to look at the visit NSW site for full
details of this promotion.
- Highlife - featured Southern
Highlands tourism product and services
- Canberra
Times - highlighting the new Highlands
Harvest Hunt event.
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The Top
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BENEFIT OF
THE MONTH
BookEasy
Training - Are you getting the most out of your website
presence on our www.southern-highlands.com.au website? As a Tourism Southern
Highlands partner you are entitled to a webpage on this
site. You can update and enhance this page at
anytime, simply by logging into your page and updating
your information and/or images. It is easy and
free!
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TULIP
TIME UPDATE
Preparation for the
2009 Tulip Time Festival is well underway, with the
launch of the festival to take place on Tuesday 28
April. This launch will be attended by local
dignitaries and our 2009 local celebrity
Ambassador, author Bryce Courtney.
This year a
special Gardening Expo will be conducted on the weekend
of 26-27 September, followed with a Food & Wine
Festival occurring on the Long Weekend 3-5
October. Should you be interested in participating
in these events please call Harriet Goodall, Tulip Time
Co-Ordinator on 4871 2888.
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EVENTS - Get Yours
Online
Thank you to all of our event organisers
who have embraced the new procedure for having their
events included in our Coming Event Calendars.
Don't let your event miss out, simply click
here to add your event
details.
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SPECIAL
EVENTS
This April there will not be an After
Hours Event, instead we will see the launch of our 2009
Southern Highlands Holiday Planner & Map, AND the
new Southern Highlands DVD, AND Stimulus Package.
This Special Event will be held on Tuesday 21 April at
6pm, at the Empire Cinema in Bowral. If you have
not already RSVP'd, please don't forget to let us
know. Call the Visitor Information Centre on 4871
2888 or email to trish.bow@wsc.nsw.gov.au
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COMING
EVENTS
Don't miss out on some of the great
events (check out the
website) coming up over the next
month, like:
What:
Bundanoon Is
Brigadoon
When: Saturday
4 April
2009
Where: Bundanoon
Oval, Erith St, Bundanoon
What:
Highlands Harvest
Hunt
When: Sunday
12 April
2009
Where:
Centennial Vineyards, Centennial Rd, Bowral
What:
International Polocrosse
Tournament
When:
Thursday 16 to Sunday 19 April
2009
Where: Bong
Bong Picnic Race Course, Kangaloon Rd, Bowral
What:
SH Classic Jazz & Ragtime
Festival
When:
Saturday 18 & Sunday 19 April
2009
Where:
Clubbe Hall Frensham, Range Rd, Mittagong
What:
Ghost
Tour
When: Saturday
18 April
2009
Where:
Berrima Courthouse Museum, Berrima
What:
Throsby Park Open
Day
When: Saturday
18 April
2009
Where:
Throsby Park, Church Rd, Moss Vale
What:
Fling In The Vines Winery
Tour
When:
Sunday 26
April
Where:
Southern Highlands Towns & Villages
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