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AUGUST E-NEWS - Tuesday, 4 August 2009 |
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SECRETS
SUCCESS
With our 'SECRETS of the Southern
Highlands' advertising and promotion campaign finishing on 31 July
we have continued to see its success through ongoing
enquiries and bookings. Overall the campaign
has generated good exposure of the Southern
Highlands, record level of enquiries, website visits,
new bookings and entries to our SECRETS
Competition. The new television commercial and
print ads spearheaded the campaign and are
attributed to the following coversion statistics
for July 2009:
- Unique website visits 30,340
+ increase of 44% on last year.
- 194 online bookings + 35% on
last year.
- 17,988
competition entries (overall)
The prize winners in
each category were drawn on 5 August (with 2
scrutineers present). These details will be
posted to our website www.southern-highlands.com.au
by Friday 7 August 2009.
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TOURISM SOUTHERN
HIGHLANDS MEMBERSHIP
2009-2010
The new
TSH Membership Prospectus is out and
about and a big thank you to those members who have
already renewed and congratulations to those earlybirds
who are now in the draw for a NEW WEBSITE.
Don't miss the draw, which will take place at our next
Tourism After Hours. We remind all existing
members who have not paid their renewals that their
membership subs are now overdue. Please note that
all membership benefits will cease as of 31 August 2009
if renewals have not been received. Contact us if
you have any questions.
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OUT &
ABOUT
We will welcome a groups of key
international Agents from India to the Bradman
Museum of Cricket on Sunday 9 August.
During their visit they will also take a tour of the
Illwarra Fly Treetop Walk.
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OF
INTEREST
Check out the latest newsletters and
notes and opportunities below:
- The
Southern Highlands has been included in the
recent NSW Boys Own Adventure
Campaign with two of our local golf
courses included.
- Capital Country
Tourism is developing a schedule of product and
industry development workshops through until December
2009. Please take the time to complete the
attached survey and thus ensure that these workshops
will provide the skills and information which are
relevant to your business. Attached
Survey
- Check out
the latest Captital Country Tourism Newsletter
here and the Department of State
Regional Development (DSRD) August Newsletter here.
- Sydney Uncovered gives Southern
Highlands product a plug this month. Take a look
here.
- ALSO the
Illawarra Fly Treetop Walk is offering a VERY special
deal until the end of August. Check it out
here!
- There are three weeks left before
nominations for the New South Wales Regional
Achievement and Community Awards close.
Visit
their website for more details
here
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BENEFIT OF THE
MONTH
We've said
it before and we'll say it again - No one knows
your business as well as you, and no one can tell people
about your business as well as you! So if you
would like to tell our TSH staff about your business,
then why not consider doing a product
presentation. Just contact Izabella Lane at
the VIC on 4871 2888 to arrange a
time.
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TULIP TIME
UPDATE
The preparations for the 2009 Tulip
Time Festival are well on the way and continue to move
forward. We were sorry to receive Peter Farrugia's
resignation as our newly appointed Events Co-Ordinator,
but are fortunate in that Harriet Goodall and Debbie
Bonett are able to assist us with continuing the
organisation of the 2009 Tulip Time Festival.
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BOOKEASY TRAINING
SEMINAR
Following on from the recent BookEasy
administrator training session held in Batemans Bay and
attended by Renee and Izabella, TSH were able to hold
their very own BookEasy Training Seminar on Monday 27 July
at the Moss Vale TAFE. This seminar was conducted
by BookEasy representative Chris Telenta, who knows the
system inside out. A HUGE thank you and
congratulations is extended to ALL of our TSH Members
who attended this seminar. Attendees received one
on one training tips and advise, along with updates
including information on how they could GO GOLD and
increase their bookings through this BookEasy
system.
We all know
the old addage, "use it or loose it" and this
couldn't be truer with the BookEasy system. There
are so many advantages in knowing how to use this system
properly and to its best advantage to gain its fullest
potential and all attendees on the day were overwhelmed
with just how simple changes to the way they were using
the system could both increase their bookings and
decrease the amount of time used by their
staff.
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MUST
HAVE'S
The new Southern Highlands
DVD is now available for sale from the VIC for
$14.95. It includes the 5 min. motivational footage and our
10 min. picture book
footage.
The new
shipment of My Southern
Highlands long sleeve T's and caps are now
on display and for sale through the VIC. Become an
ambassador for the region and help promote the local
rewards program by purchasing and wearing these great
merchandise items.
Pop into the VIC in Mittagong today! OR Click Here to download an order
form, and look out for the wholesale prices
when purchasing quantities of just six or more same
items.
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SPECIAL
EVENTS
The August Tourism After
Hours Event, will be held at
the Burrawang General Store
Cafe, Burrawang, on Thursday 13
August, we hope that you will be able to
join us for this special Members Event.
If you have not already RSVP'd, please
don't forget to let us know. Call the Visitor
Information Centre on 4871 2888 or email to wingtour@wsc.nsw.gov.au
The
August Ambassador Rewards VIP Day will
be held at the VIC in Mittagong on Wednesday 12
August from 11am until 1pm. There will be
giveaways, tastings, discounts and lots of
information. This months special guests will be
ACOM Ghost Tours, Cuttaway Creek Raspberry Farm and The
Book Dealers Guild.
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COMING
EVENTS
Don't miss out on some of the great
events (check out the
website) coming up over the next
month, like:
| What: |
Marcia Hines In
Concert |
| When: |
Friday
21 August @ 8pm |
| Where: |
Mittagong RSL Club |
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| What: |
Ghost
Tour |
| When: |
Saturday 29 August @
7.30pm |
| Where: |
Berrima Courthouse
Museum |
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