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April E-News 2010 - Thursday, 22 April 2010 |
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WELCOME TO
AUTUMN
Autumn has truly arrived in the
Highlands, as we are privileged to witness the magical
landscape change from the deep greens of summer to the
burnt reds and yellows of Autumn. Visitors are now
looking for the changing of the leaves and the
Highlands continues to see further increases in
visitation in the past 3 months of the year.
The VIC recorded a 46% growth during March, over
the previous year. Talking of change, TSH has
recognised that you are regularly bombarded with
information from all areas. To ensure that our
communication is effective we will now restrict our
communication via a bi monthly e-news. MAKE SURE
YOUR READ THESE!
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NEW PRODUCT &
MEMBERS
New members this
month:
- Vin Santo Pizzeria
Ristorante, Mittagong
- Robertson Pie
Shop, Robertson
- Mary Beecroft Cottage,
Burradoo
- St Henri Villa 36, Moss
Vale
- Robertson Country Motel &
Chats Restaurant/Cafe, Robertson
- Noddle Hut Thai
Restaurant, Mittagong
- Robertson Service
Centre, Robertson
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TOURISM
WEEK
TSH
staff were out and about meeting locals during
the week Monday 22 until Friday 28 March. Spending
time in high volume areas of
Bowral, Bundanoon, Mittagong, Moss Vale
& Robertson promoting the value of tourism, the
"My Southern Highlands" Ambassador Rewards Program,
whilst also conducting surveys of how we can improve our
services.
Congratulations go to
Bundanoon resident, Elizabeth Mussell, who was the
winner of the local product hamper
giveaway.
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FAREWELL TO PAT
HALL
Well known and much respected,
National Parks & Wildlife Services (NPWS)
Education Liasion Manager Pat Hall, will retire from her
position after 31 years dedicated service on Friday 30
April.
Many will remember Pat for her support of
tourism in the Southern Highlands and her ongoing
role as a member of the Tourism Southern Highlands
Board. Pat's association with tourism began back
in 1979 when she was instrumental in the establishment
of the original NPWS Visitor Information Centre at
Fitzroy Falls (one of the first in
NSW).
Promoting national parks and tourism are
commitments which Pat does not take lightly and during
her 31 years with NPWS, her efforts, enthusiasm and
imagination have been largely responsible for the
community relations policy of the NPWS and its movement
into tourism territory.
Some highlights of Pat's career would
include:
- the expansion of the original VIC at
Fitzroy Falls into the multi million dollar facility
which we enjoy today.
- the walks/educational program and
establishment of the Discovery Ranger Program in the
NPWS Nowra district.
- the re-development of the Minnamurra
Rainforest Centre.
- the establishment of the now well known
education/promtional van, which attends field days,
events, shows and expos throughout the
region.
The list goes on and on, but to Pat, we say
thank you. Thank you for your support of tourism
and of TSH, and we wish you well in your future
endeavours.
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2010-11 TSH
MEMBERSHIP
TSH has
begun finalising the TSH Membership program for
2010-11. The new Membership Prospectus will be
forwarded out in June for renewals beginning in July
2010.
These membership initiatives will provide
TSH Members with the opportunity to promote their
product with greater effectiveness, obtain new markets
and broaden their reach in existing markets.
Membership benefits will continue to include
opportunities focusing on destination marketing, public
relations, the Southern Highlands VIC, Tulip Time &
WAR events, event development & research, online
resources and industry networking and
education.
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TULIP TIME
2010
Tuesday 20
April saw the first of 100,000 tulip bulbs being planted
for this years Golden Jubilee celebration as Tulip Time
celebrates 50 years. A number of our Golden
Ambassadors were getting their hands dirty as they began
the planting of the bulbs. Our 2010 Tulip Time
Patron, Fr. Chris Riley, founder and CEO of Youth Off
The Streets, showed everyone how it was done, yielding a
golden spade. Other, well known Golden
Ambassadors, included: Diedre Hill, Glen Preece, Noeline
Brown, Alby Schultz MP, Peter Flemming, Carl Berglin,
Geoff Goodfellow, Matt Brown MP, Libby Koch, Mayor
Gair, Jan Jones, Frank Broesen, Michael Ball,
Jennifer Court,& Doreen Murray For more details
of this years program click
here.
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SOUTHERN HIGHLANDS FOOD
& WINE AGM
Following
a successful AGM, SHFW have announced a new committee
who will now move forward to produce a plan to
continue to position & promote the region as a major
Food & Wine destination. The committee
comprises: Malcom Murray (ex councillor) as
President, May King (ex councillor) as Secretary, Nick
Lo Russo as Treasurer, Eddy Rossi, Charlie Johns
and Nick Padol as committee
members.
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'MY SOUTHERN
HIGHLANDS'
Offers for
inclusion in the 2010-11 "My Southern Highlands"
Ambassador Rewards program booklet have now
closed. In all there are 70 different offers to be
included offering locals everything from free wine
to discounted accommodation for their visiting
friends and relatives. Additional offers can be
received and included in the online site www.mysouthernhighands.net.au
. Just contact TSH via email to wingtour@wsc.nsw.gov.au
for a participation form.
This year a promotion booklet of offers
will be re introduced & used in conjunction with the
2010-11 'My Southern Highlands' Ambassador Rewards Card.
The card will be mailed out to all local residents,
businesses and PO Boxes throughout May. So keep a
lookout for yours!
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PROMOTIONS - WHAT'S
EVERYONE DOING?
TSH and many of
our members have been very busy with promoting
their businesses and events over the past month, here
is what's been happening and is about
to:
Tourism NSW
have been busy picking up on many of these
promotions, and operators have seen further promotion
through the TNSW Sydney & NSW Uncovered Media
E-Newsletter for Tulip Time,
Milton Park, and
Brigadoon. TNSW have also
included the Vineyard Cottage at Bluemetal
Vineyard on their media visit program for May,
with the Sun Herald visiting this new cottage on 22-24
May.
So, if you
have something special planned, not just events, but
perhaps just a change to your product, then make sure
you let us know so we can tell everyone!
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SPECIAL
EVENTS
TOURISM AFTER
HOURS
Our April Tourism After
Hours event for 2010 was be held on Tuesday 13
April at Southern Highlands Taxis, Hire Cars
& Coaches in Mittagong. Thanks
Cheryle & Laurie Stewart for their generosity in
hosting this event & who are also celebrating 10
years of Transport in the Highlands.
Our May TAH will be held
on Thursday 13 May at the Mount Ashby
Estate in Moss Vale. Invitations will
be sent out to all TSH Members shortly. Pop
it in your diary now, as it is on a Thursday evening and
not our normal Tuesday.
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COMING
EVENTS
Don't miss out on some of the great
events (check out the
website) coming up over the next
month, like:
| What: |
Great Moscow Circus
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| When: |
Wednesday 28 April until Sunday 2
May |
| Where: |
Bong Bong
Picnic Race Course,
Bowral |
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| What: |
Alpacas Coming To
Town |
| When: |
Sunday 2 May |
| Where: |
Southern Highlands
VIC, Mittagong |
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| What: |
Werai
Gardening School |
| When: |
Tuesday 4 May & 18
May |
| Where: |
Werai Teahouse &
Nursery, Werai |
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| What: |
Food Path - Culinary
Tour |
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| When: |
Saturday 15 May |
| Where: |
Southern
Highlands |
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