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FEBRUARY 2009 E-NEWS - Tuesday, 10 February 2009
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FROM
THE MANAGERS DESK
2009 is going to be a tough
year with the economic crisis currently taking a
strangle hold. Tourism forecasts predict
a decline in visitation up to 4-6% for
international and domestic tourism $. Tourism
Southern Highlands (TSH) has put together a
'stimulus' package of marketing activity to drive
visitation into the Southern Highlands and TSH Partners
will shortly receive details of the program with
possible participation opportunities.
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NEW
PRODUCT & PARTNERS
Tourism Southern Highlands
are thrilled to see more tourism product coming on board
as Partners. All enhancing existing products and
services and creating even more reasons to visitors to
choose the Southern Highlands as their preferred
destination. We welcome:
- The College Of Mediumship -
offering Ghost Tours of the
Berrima Courthouse
- Boutique Wildlife
Tours - offering a unique wildlife
experience for international and domestic
visitors.
- Prancing Horses Day Drives
- offering the drive of a lifetime through the
Southern Highlands and South Coast in a red
Ferrari. (And you all thought it was Steve's
Christmas present in the photo above - no, this image
was taken at the recent lauch of these day drives at
the Illawarra Fly Tree Top Walk).
- The Orangerie - the
newest dining experience in the Southern Highlands
opening mid February at Milton Park Country House
Hotel.
- Endota Spa Bowral -
offering luxurious day spa treatments right in the
heart of the Bowral CBD.
- Camellia Cottage -
the newest self contained accommodation option for
visitors in Mittagong.
Tourism Southern Highlands also
welcomes as new Partners:
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COMMUNICATION - IT'S THE KEY
Thank you to all
of our partners who responded to our recent email with
regard to streamlining our communications. Our
adjusted TSH Partnership Database will now be made
available to individual TSH Partners at their request,
enabling our Partners to communicate directly with each
other. So, if you have something you would like to
pass onto our Partners please contact TSH and we will
provide you with this database.
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SPECIAL EVENTS
Thanks to all of our
Partners who were able to attend the special 'industry
famil' of the Illawarra Fly Treetop Walk on Thursday 29
January.
Our first 2009
Tourism After Hours event is set down
for Tuesday 10 February and will be
held at the Blue Metal Vineyard at
Berrima. Thanks to all those who have already
RSVP'D. If you have not rsvp'd and would like to
come along, please just give us a call at the Visitor
Information Centre on 4871 2888. The March event
will be held at the Highlands Marketplace in Mittagong,
so look out for your invites to one too.
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BENEFIT OF THE MONTH
As
a TSH Partner, there are many different
benefits of partnership. Are you taking advantage
of as many of these benefits as possible? This
month lets look at the benefit of displaying your
brochure at the Visitor Information Centre (VIC).
All TSH Partners are able to display one DL size
brochure at the VIC. Do you have your
brochure on display? And if not, then why?
The Mittagong VIC attracts 90,000-100,00 visitors a
year. You may be missing out on valuable leads or
bookings. These brochures are also mailed out to
enquiries where applicable and as such are an invaluable
source of information which reaches potential visitors
to assist in the planning of their trip to our
region. If you don't currently have a brochure for
your business, then you might like to ask yourself why
not? There are many reasons why 'printed
matter' is still a hugely important c ommunication tool
for your business and can enhance your business by
working in conjunction with your
website.
Here is a
reference booklet on how to design a tourism brochure
which may be of interest: booklet
AND here is a copy of ALL of the
Partnership Benefits available. Which ones are you
taking advantage of? Partnership Prospectus
2008/09
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COMING EVENTS
Don't miss out on some
great events coming up over the next month,
like:
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