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JULY E-NEWS - Tuesday, 7 July 2009 |
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SECRETS
SUCCESS
A month into our 'SECRETS of the
Southern Highlands' advertising
and promotion
campaign and it is proving to be a winner, generating
good exposure of the Southern Highlands, record levels
of enquiries, website visits, new bookings and entries
to our SECRETS Competition. The new television
commercial and print ads are spearheading the campaign
and are attributed to the following coversion
statistics for June 2009:
- Unique website hits 39,402 + 33% on last
year.
- 219 online bookings + 60% on last
year.
- 8,000 competition
entries
Click here to visit our SECRETS
Campaign site.
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OUT & ABOUT
Leading
international Food journalists visited our region
on
Wednesday 24 June as part of a Tourism Australia and
Tourism NSW familiarisation. TSH hosted four
international food journalists from Singapore,
China, Taiwan and Canada, here as part of the press
launch for the new Sydney International Food & Wine
Festival which will take place during the month of
October. The group undertook cheese making at
the Small Cow Farm in Robertson,
sampled local produce on the plate at Centennial
Restaurant, and berry farming at
Cuttaway Creek Raspberry Farm.
Food writers Chen
Baiyu, Denise Deveau, Koh Yuen Lin and (back) Tai-an
Hseuh with Steve Rosa and tour escort Michelle
Darlington at Centennial Restaurant.
In
a further media promotion, the Southern Highlands hosted
a special
dinner at Eschalot Restaurant in Berrima on Friday
26 June for Delicious magazine
readers. The dinner showcased the best of our
local produce in a menu created by Eschalot Chef and
Owner, Richard Kemp. With over 80 diners, the
dinner was patronised by locals and visitors alike,
along with special guests in Kylie Walters, Editor of
Delicious magazine and Bindi
Gove, Tourism Advisor to the Federal Minister For
Tourism. The reader dinner initiative was part of
a co-operative event by
Delicious and Tourism
NSW. TSH assisted in hosting the event.
Eschalot owner and
Chef Richard Kemp, Delicious Editor
Kylie Walters and Steve Rosa
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BENEFIT OF THE
MONTH
Word of
mouth advertising is the cheapest and best form of
promotion! So it goes without saying that the more
people who visit and are familiar with your business,
the more people they can tell. So why not join the
converted and showcase your business to other TSH
Members. We are now taking bookings for our
Tourism After Hours events, which are
held on the second Tuesday of each month. If you
are interested, please give us a call on 4871
2888.
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TULIP TIME
UPDATE
Food
& Wine Street Fair
A new
initiative of this years Tulip Time Festival will see
the closure of Wingecarribee Street on the October Long
Weekend (3-5 Oct) and the introduction of a
local Fresh Food & Wine Street Fair. There are
limited opportunities for display and sale of
product. Click here for details.
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STAGE 3 WEBSITE
LAUNCHED
TSH
recently commenced Stage 3 development of
its website www.southern-highlands.com.au.
Enhancements will see the introduction of Cycling as a
new 'Trails & Experience' subject, Video clips
introduced, Member links from Trails &
Experiences, new imagery introduced, sale of the new DVD
& much more. Keep visiting our site for
the latest enhancements & make sure that your site
is linked to the TSH site to
assist visitors with their planning &
bookings.
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AMBASSADOR
PROGRAM
TSH has just received shipment of
the new My Southern Highlands long sleeve T's and
caps. Become an ambassador for the region and help
promote the local rewards program by purchasing and
wearing these great merchandise items. Pop into
the VIC in Mittagong today!
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SPECIAL
EVENTS
The July Tourism After Hours Event, will be
held at the the home of one of the world's rarest
wines, Tertini Wines in Kells Creek Road,
Mittagong, on Tuesday 14 July, we hope that you
will be able to join us for this special Members Event.
If you have not already RSVP'd, please
don't forget to let us know. Call the Visitor
Information Centre on 4871 2888 or email to wingtour@wsc.nsw.gov.au
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NEW VIDEO
CLIPS
The new TSH promotional footage is
now loaded on YouTube. Visit www.youtube.com/user/TheSouthernHighlands to
view our four video clips. On our YouTube site you
will be able to view our 30 sec Television commercial,
SECRETS Campaign 2 min. clip, 5 min. motivational DVD
and our 10 min. Picture book DVD. It is suggested
that Southern Highland businesses link to this site in
an effort to convert visitors to our region and give
them a glimpse of what we have to offer.
The new
Southern Highlands DVD will be available for sale from
the VIC in Mittagong from Monday 13 July for
$14.95.
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