IN THIS ISSUE

> New Product & Partners	> Coming Events
> Special Events	> SECRETS Campaign
> Media & Industry Promotion	> Of Interest
> Benefit Of The Month	> Tulip Time Update
> TSH Membership 2009-2010	> Stage 3 Website Launched

THE SECRETS CAMPAIGN
The TSH SECRETS Campaign was launched on Friday 5 June at Tertini Wines in Mittagong.  This campaign is the largest advertising and promotional campaign to be undertaken by TSH for many years.  It is a dedicated promotion for the Southern Highlands to influelnce visitation during our Winter months.  It is being undertaken with the support of Tourism NSW (TNSW) and Capital Country Tourism (CCT).

This integrated promotion will see the Southern Highlands advertised in all forms of media in our major domestic markets of Sydney, Canberra and the Illawarra.  To view the media plan click here.

A big thanks goes out to our TSH Members who have chosen to be a part of the SECRETS Campaign.

Also a new television commercial has been produced for the Campaign.  Visit the revamped TSH Website www.southern-highlands.com.au to view this ad and SECRECTS Campaign promotion.

Image credit: Alex Kay (Tertini Wines) & Steve Rosa (TSH), courtesy of Southern Highland News

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NEW PRODUCT & MEMBERS

• The Gibraltar Country Club Hotel & Spa previously known as the Bowral Country Club.  The official name change was confirmed this week and this development is now well underway, with an expected completion date in 2010.
• The Great Highland Truffle Experience - A new Southern Highlands food product experience produced by Centennial Vineyards & Restaurant. 

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TOURISM SOUTHERN HIGHLANDS MEMBERSHIP 2009-2010
Thanks to all of our members who completed and returned their Survey Forms.  It was great to get your feedback and to see that we are on the right wavelength in order to provide valued benefits and a sustainable membership program.

The new TSH Membership Prospectus will come out to all of our existing members later this month, so look out for it!  There will be added benefits and enhancements to some of our existing benefits, all in order to provide the best possible program to our local tourism industry.

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OF INTEREST
Check out the latest newsletters and notes and opportunities below:

• REMINDER - TQUAL Grants (Federal Government Tourism Grants) - applications close 11 June 2009.  TQUAL Fact Sheet 
• Capital Country E-News
• 2009 NSW Tourism Awards - www.awards.ticnsw.com.au

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BENEFIT OF THE MONTH
No cellar door?  Then what a fabulous opportunity to be able to have your wines on display and for sale through our Visitor Information Centre in Mittagong.  Open 7 days per week, our flagship Visitor Information Centre is the first stop for close to 100,000 visitors to our region annually, there are not too many businesses locally that see this number of patrons each year.  If you are a joint TSH/SHVA Member and you don't have your wine in our centre, then why not?  There is no cost for this service, you just need to contact our office for details.

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TULIP TIME UPDATE
Our new Events Co-Ordinator, Peter Farrugia is now on board.  Peter has embraced his new position and his new home here at TSH.  He comes to us with LOTS of great new ideas and energy!  In addition to his Tulip Time role, Peter will also be undertaking the development of new events and the expansion of existing events, like the Days of Wine, Arts & Roses.  So, if you have any ideas or would like to discuss your event with Peter, give him a call on 4871 2888.

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STAGE 3 WEBSITE LAUNCHED 

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SPECIAL EVENTS
The June Tourism After Hours Event, will be held at the award winning Berrima District Museum Tuesday, 9 June, we hope that you will be able to join us for this special Members event.  If you have not already RSVP'd, please don't forget to let us know.  Call the Visitor Information Centre on 4871 2888 or email to wingtour@wsc.nsw.gov.au

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MEDIA & INDUSTRY PROMOTION
During May we saw a number of key media / industry visits into the Southern Highlands together with lots of print, online and TV media exposure as follows:

• The TNSW Visiting Journalist Program has seen visits to the Southern Highlands by journalists from Hong Kong, and Thailand.  The Illawarra Fly Treetop Walk is proving to be extremely popular with these markets. Visits to Centennial Vineyards Winery & Restaurant, Milton Park Country House & Destination Spa, and the Manning Motel have also been on the agenda.
• Again via the TNSW Visiting Journalist Program, we hosted a visit by Richie Kenzie from Travel Weekly who overnighted at Peppers Manor House.  We also saw a day visit by Oliver Segawa, a Holiday Pacific inbound tour representative based in Singapore.
• The Illawarra Mercury & The Mercury Weekend Magazine covered stories on the Bradman Museum of Cricket, Peppers Manor House and Craigieburn Resort.  The Fitz Roy Iron Works was also featured in a full page story.
• WIN TV and ABC Illawarra, provided great coverage of the new SECRETS Campaign.
• The Sydney Morning Herald featured Harpers Mansion and the SMH Good Living featured the Journeyman Restaurant.
• The Sun Herald highlighted food & wine in the Southern Highlands. 
• The Sunday Telegraph showcased the Short Breaks promotion.
• Readers Digest featured food and wine, click here
• Vogue Entertaining & Travel featured the Southern Highlands as part of the Surrounds Short Break Destination Promotion, focusing on a "taste" of what we have to offer, Centennial Vineyards and Eschalot were both given a special mention.
• Queensland's Sunday Mail recently featured the BookTrail, Links House and lots of local businesses from Bundanoon to Berrima. 
• We will be welcoming the Delicious Magazine into the Southern Highlands on 4 & 5 June, they will be photographing various restaurants, cafe, wineries and accommodation for a feature on our region.  More on this next month.

We also need to make special mention for one of our members being GuideDrive, who have been successful in obtaining great coverage for not only their GuideDrive product, but also for the Southern Highlands as a drive region.  They were recently featured in the Illawarra Mercury and in the St George Leader in January.  It is great to see individual businesses acheive marketing success, so if you have had similar success with your marketing let us know!

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COMING EVENTS
Don't miss out on some of the great events (check out the website) coming up over the next month, like:

What:         The Great Highland Experience
When:         Tuesday 16 June 2009
Where:        Centennial Vineyards, Centennial Rd, Bowral