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July Enews - Edition #1 - Thursday, 1 July 2010
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SECRETS CAMPAIGN
LAUNCHED
The
Southern Highlands is set to benefit from the new TSH
Winter Marketing Campaign 'SECRETS of the
Southern Highlands', launched this week at
Peppers Craigieburn by Mayor Duncan Gair and Member for
Kiama, Matt Brown, MP. The $85k advertising and
promotion campaign has been supported by the NSW
Government and TSH and will promote winter breakaway
deals throughout the region, and encouraging visitors to
explore some of the Southern Highlands 'best kept
secrets'. The campaign will further support our
push to position the Southern Highlands as an accessible
short break destination within easy reach of Australia's
large population bases. The campaign kicks off
this weekend using all forms of media. Look out
for the first print ads this weekend in your Sunday
Telegraph TV Guide. Take a sneak peak here. Refer your friends and relatives to the
TSH Website for a chance to WIN one of 5 SECRETS
experiences. Click here to
win!
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AMBASSADOR REWARDS
PROGRAM
The 2010-2011 Ambassador Rewards
Program, 'My Southern Highlands', was also launched this
week to recognise Wingecarribee Shire residents as an
important link in referring their visiting friends and
relatives (VFR) to our local tourism industry
members. Approximately 500,000 visitors
come to the Southern Highlands each year for this
purpose.
This is the 3rd year of
the local community VFR program developed by TSH.
Local residents are being encouraged to become
Ambassadors, and in return will be rewarded with great
deals and discounts at participating TSH Members
businesses ranging from food & wine establishments,
attractions, activities, specialty shops and
services. All local residents and
businesses will be mailed a special redemption card
and information on the program in the first weeks
of July. New for this year is the introduction of
a 20 page DL Booklet containing 70 odd deals and
discounts, brochure display stands, participating
operator window decals and an enhanced micro website
whereby a 'Services' category and downloadable card
mechanism have been further developed and
introduced. The campaign is valid from 1 July 2010
until 30 July 2011. Click here to visit the
website.
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TULIP TIME 21 September - 4
October 2010
Tulip Time
will hold a Media Launch on Wednesday 6
July to showcase one of the major fundraising
events for this years festival, The Rock n' Roll
Dinner Dance. Fr. Chris Riley, CEO, Youth
Off The Streets, and rock legend, Glen Shorrock will be
on hand to let everyone know just what a great event it
will be for young and old
alike.
The event will herald in this year's 50th
Anniversary, to be held at the Mittagong RSL Club on
Thursday 23 September and will feature four Australian
Rock Icons - Little Pattie, Normie Rowe, Brian
Cadd and Glen Shorrock. It WILL be
an event not to miss, so make sure you get your friends
together and book a table, because tickets are
limited. Contact the Mittagong RSL Club to
make your booking on 4872 6700.
For all the latest Tulip Time
news click
here.
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BARNSLEY'S LAST
HOORAH!
Local
tourism pioneers Garry and Nerida Barnsley were
farewelled last week at one of the Barnsely's favourite
venues in the Southern Highlands, Milton
Park by a good representation of their industry
colleagues. The Barnsley's 25 years of tourism
involvement was highlighted by keynote speakers, Richard
Mulvaney former CEO of Bradman Museum of Cricket, Helene
Jessup, Brigadoon and Paul McShane,
Booktrail.
The
Barnsley's were presented with a Dee Kramer image of
their flagship tourism product, "A Little Piece of
Scotland". They will be dearly missed from the
industry in the short term as they head off to Europe in
the next couple of months to enjoy retirement (and get a
life).
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SIMPLY RED TO CLOSE TULIP
TIME
Roundhouse
Entertainment has announced the first 2010/11 summer
series of Day on the Green Concerts to be held at
Centennial Vineyard, Bowral. Well known
artists, Simply Red will be the headline act on this
Farewell Tour. The Concert will be held on Monday
4 October 2010, which will conclude this year's 50th
Anniversary of Tulip Time
Celebrations.
Tickets
go on sale Monday 12 July 2010. With the news of
Simply Red appearing on the last day of Tulip Time, it
has been decided to reschedule Tulip Time's
finale fireworks and outdoor event on Saturday
2 October 2010. For press release details,
click here.
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PROMOTIONS - WHAT'S
DOING?
TSH and many of our members
continue to promote their
businesses, products and
events: here is what's been
happening or is about to:
- Craigieburn Resort, Bowral has been rebranded
as Peppers Craigieburn. The
101 year old historic guest house will now enjoy all
the promotional advantages of a well known
brand.
- The
annual winter festival, Bundanoon
Winterfest kicks off
this Friday 2 July, and continues over 3 weekends of
fun and activity.
- Milk
Factory Gallery is promoting its latest
exhibition "Recollections", featuring works by the
Southern Highlands Printmakers.
- TNSW
Visiting Journalist Program will send a freelance food
writer to the Southern Highlands on Sunday 4 July for
the annual Truffle Hunt.
- Southern
Highlands Restaurants have been announced
as finalists for the 2010 Restaurant
& Catering Awards for Excellence in
the South Coast Region. They are:
Eschalot Restaurant,
Josh's Cafe and The
Journeyman Restaurant all nominated in the
Contemporary Australian Restaurant category, and
Vin Santo has been nominated in the
Italian Restaurant category. These 4 eateries
join with Stones Restaurant At Eling
Forest, who has been nominated in the Best
Restaurant In A Winery category. Judging will
take place at the Novotel Wollongong on Monday 26
July.
- Chinoiserie B&B
in Mittagong is well known for its garden and
magnificent peonies, but in July edition of Notebook,
they have a fantastic five page feature on their
Autumn plantings.
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