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MAY E-NEWS - PARTNERS - Monday, 4 May 2009 |
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NEW PRODUCT &
PARTNERS
This month, Tourism Southern Highlands
(TSH) continued to see new tourism product coming on
board, all providing more reasons for visitors to come
to our region.
- Bloomfield Bowral - the
newest Bed & Breakfast for the Southern
Highlands.
- Fling In The
Vines -
Enjoy a wine or two whilst cycling along
our Southern Highlands wine trail.
- Exeter General Store -
another iconic Southern Highlands business, and a
great place for a good coffee.
- Geralda Cottage - the
newsest Self Contained accommodation. This one
is pet and child friendly.
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AMBASSADOR REWARDS
PROGRAM
"My Southern
Highlands" Ambassador Rewards Program
This
campaign was officially launched last week with all
Wingecarribee businesses and residents receiving
their new Rewards Card. Click here to see all of the
current offers and remember that as a TSH
Partner you can always add new offers, simply
contact us here at Tourism Southern Highlands. As
a participant please ensure that you display your
redemption posters and staff are proactive with your
offer.
Trish, Steve & Renee Launching
The Ambassador Rewards Program At The
VIC
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MEDIA & INDUSTRY
PROMOTION
During
April we saw a number of key media / industry visits
into the Southern Highlands together with lots
of
print, online and TV media exposure as
follows:
- The
Canberra
Times visited the region with an
overnight stay at Strathburn Cottage
on Monday 27 April as well as highlighting the
inaugral Highlands Harvest Hunt.
- The Illawarra Mercury &
The Mercury Weekend
Magazine covered stories on the
Illawarra Fly, Alpaca Trail, Rail Travel, Fling In The
Vines, Weekend Getaway Family Recession Busters,
Brigadoon, Milk Factory Gallery Exhibition, the
Highlands Harvest Hunt and our Easter celebrity visit
by Nicole Kidman & Keith Urban to their Sutton
Forest home.
- Southern Highland News,
Highlands Post, Radio 2ST, Snapshot, Your
Times & the Southern
Highlands Visitors Guide continued to
showcase and support local events, visits, attractions
and history.
- WIN TV provided fantastic
overall support including the Highlands Harvest Hunt,
My Southern Highlands Ambassador Rewards, Fling
In The Vines, 2009 Holiday Planner, International
Polocrosse Tournament, Tulip Time Launch, and
more.
- ABC Illawarra, continued
to give us great event exposure.
- The Sydney
Morning Herald highlighted The Arts,
Spa's, the Prancing Horse Ferarri Tours and Tom's
Women, a show held at the Mittagong
Playhouse.
- The Sun Herald gave a whole
page to Mittagong's famous Fitzroy Inn, and there was
also the online version on the SMH Online: check it out
here.
- The Sunday
Telegraph print and online
versions - included a story about our local
produce, the Illawarra Fly Treetop Walk and Peppers
Manor House at Sutton
Forest.
- Harness Racing NSW
Gazette - Southern
Highlands Short Breaks - Bowral &
Mittagong. This feature will be in both the
print media and online versions. Check it out at
www.gazettonline.com.au
- Highlife
- showcased Southern Highlands tourism product and
services in a special 10 page
feature.
- TNSW Short Breaks
Campaign,
click
here to look at
the visit NSW site for full details of this
promotion.
- E-Way Tag Chat for Autumn
2009 - showcased the Southern Highlands with over
half a page highlighting coming events throughout
March & April, like the Moss Vale Show, the Jazz
Festival, Burrwang Easter Markets, the Bowral Autumn
Music Festival, the Highalnds Harvest Hunt, the 2009
International Polocrosse Tournament and the Women's
World Cup Cricket.
- ABC TV
provided great exposure for our region with Bowral
& Mittagong getting a great wrap on Around
The World In 80 Gardens - Australian &
New Zealand on Thursday 21 April. AND on Sunday
28 April we saw the 2009 International Polocrosse
Tournament showcased on
Landline.
During May we
will see coverage in print media as follows:
- Vogue Entertaining &
Travel will feature the Southern Highlands in
its May edition as part of the Surrounds Short Break
Destination Promotion, focusing on a "taste" of what
we have to offer, Centennial Vineyards and Eschalot
are both given a special mention.
- Readers Digest features food
and wine in the Southern Highlands in their May
edition, take a look
here.
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BENEFIT OF
THE MONTH
Southern
Highlands Branding - Did you know that you can use the
Southern Highlands branding to help market your business
or product? Lots of our Partners are already
utilizing this marketing tool to make their
product/business more recognisable in the
marketplace. So, why not do the same? Just
contact Tourism Southern Highlands and we will help you
make it happen.
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TULIP TIME
UPDATE
A very successful launch of
the 2009 Tulip Time Festival took place on Tuesday 28
April in Corbett Gardens and was celebrated by the
planting of the first tulip bulb by the 2009 local
celebrity Ambassador, author Bryce
Courtenay. A special thanks goes to Harriet Goodall
for pulling it all together, and to the
kindergarten children from St Thomas Aquinas School for
their enthusiasm.
Bryce Courtenay At The Tulip Time Launch In
Corbett Gardens
The appointment of a full time TSH Event
Co-Ordinator has now been confirmed, Peter Farrugia will
commence in this role from Monday 18 May. Please
join with us in welcoming Peter into this new position
and also in thanking Harriet Goodall who has held the
reins and ensured that the Festival preparations have
continued until Peter's appointment.
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THE
SOUTHERN HIGHLANDS STIMULUS PACKAGE & DVD
LAUNCH
The Southern Highlands Stimulus
Package
The
TSH Stimulus Package was launched to our tourism
industry at the Empire Cinema on Tuesday 21 April, with
Approximately 100 people in attendance.
TSH Manager, Steve Rosa outlined the strategy and
media plan for the upcoming Winter
SECRETS Short Breaks Southern Highlands
advertising campaign. The evening concluded with
the launch of the new Tourism DVD's. All
partners will shortly receive details on how to
participate in the SECRETS
campaign.
On Wednesday 22 April the Minister For
Regional Development, Phil Costa MP launched the new
Tourism DVDs at the Bradman Museum of Cricket
Theatrette. Media and VIP's were also presented
with details of the Stimulus Package, the My Southern
Highlands Ambassador Rewards Promotion and the new
SECRETS Advertising Campaign.
Phil Costa & The Mayor, Duncan Gair Launch
The New DVD's At The Bradman Museum Of Cricket
They
Are Joined By Dave Letch, Robin Murray, Carl Pemberton
& Steve Rosa
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SPECIAL
EVENTS
The May Tourism After Hours Event, will be
held at Craigieburn next Tuesday, 12 May, we hope
that you will be able to join us for this Partners
event. If you have not already RSVP'd, please
don't forget to let us know. Call the Visitor
Information Centre on 4871 2888 or email to trish.bow@wsc.nsw.gov.au. For those partners
who have not yet seen the new tourism DVD's, they will
be shown at this Tourism After Hours
event.
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COMING
EVENTS
Don't miss out on some of the great
events (check out the
website) coming up over the next
month, like:
What:
Bobby Chen Piano
Recital
When: Saturday
16 May
2009
Where: Chevalier
College, Burradoo
What: Cool
Flavours Food & Wine
Weekend
When: Saturday
6 & Sunday 7 June
2009
Where: Throughout
the Southern Highlands
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