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March 2010 E-News - Tuesday, 9 March 2010 |
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WELCOME TO
AUTUMN
Outside of the negative publicity
associated with Bowral this past month, the Southern
Highlands continues to prosper as measured with a
further increase in visitors to the Southern Highlands
VIC in Mittagong during February. The VIC recorded
a 63% growth over the previous year. Autumn
heralds numerous exciting events which will continue to
give potential visitors more reasons to visit us.
See some of our event highlights
below.
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TOURISM
WEEK
TSH will launch our very
own Southern Highlands Tourism Week
from Monday 22 until Sunday 28 March, with TSH staff
meeting locals in high volume areas of Bowral,
Bundanoon, Mittagong, Moss Vale & Robertson.
The promotional week will highlight the value of
tourism and aim to:
- Lift the profile of tourism and its
associated value to our region.
- Promote the "My Southern Highlands"
Ambassador Rewards program.
- Highlight this year's Tulip Time
program, and
- Promote the services offered through our
Southern Highlands VIC in Mittagong.
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INDUSTRY SEMINARS & DEVELOPMENT
OPPORTUNITIES
Online Marketing or Exporting to South
East Asia, the choice is yours, so don't miss your
chance to participate in either or both of
these great industry workshops conducted by the
Department of State & Regional Development
(DSRD).
- Monday 15
March - Introductory Online Marketing - Mittagong RSL Club -
Cost $40pp - for details click
here. Note that the RSVP date has
passed, but if you're interested please express your
interest as per the registration form as there are
still spaces available.
- Tuesday 16
March - ASEAN Made Easy Export Workshop - Wollongong -
Cost $55pp (or free if you're an IBC Member) - for
details click here.
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2010 SOUTHERN HIGHLANDS
HOLIDAY PLANNER & MAP
LAUNCH
TSH will
launch the 2010 Southern Highlands Holiday
Planner & Map to Media on Tuesday 16
March at the Fitz Roy Iron Works, Highlands Marketplace
in Mittagong. All TSH Members will be forwarded
reference copies of the Southern Highlands
Holiday Planner & Map following the
launch. All NSW Visitor Information Centres,
Tourism NSW and Tourism Australia have also been sent
these new destination guides and
maps.
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TULIP TIME
2010
2010 marks the 50th anniversary of
the regions' flagship event, Tulip Time. We will
be announcing to the Media the 2010 supporting Charity
on Tuesday 16 March at the Southern Highlands Visitor
Information Centre. This year's chosen charity is both
local and well known with national brand
prominence.
The Golden Jubilee celebation will
have a real party theme and include events such as a
Rock n'Roll Dinner Dance, a cocktail function at Milton
Park, Night Fest activities including a champagne
bar in Corbett Gardens and twilight street parade.
There will also be lantern making workshops held prior
to the night street parade to allow for the lanterns to
be part of the twilight parade - lots of fun for young
and old. Workshop times and venues will be advised
shortly. For more details of this years program
click
here.
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BENEFIT OF THE
MONTH
The
2010-11 "My Southern Highlands" Ambassador Rewards
program is in full planning mode. All TSH Members
will shortly be forwarded details and a participation
form, for completion and return to TSH by 16
March.
This year, (the program's third) will see
a number of changes, all implemted to encourage more
locals to use their Rewards Cards and also to encourage
offer providers to actively promote their offers to card
holders.
- This year all WSC residents will
receive a NEW "My
Southern Highlands" Rewards Card
AND a Rewards
Passport Booklet of
offers.
- ALL TSH Members will be invited to
provide attractive offers.
- All
participating TSH Members will be required to adhere
to the new criteria to ensure that we are providing a
first class product and service delivery.
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PROMOTIONS - WHAT'S
EVERYONE DOING?
TSH and many of
our members are already in full marketing mode,
with lots of promotions and marketing activities in
place, here are the latest:
- TSH will be exhibiting
at the Melbourne Caravan & Camping
Expo being held from 9-14 March.
- The
Bundanoon Highland Gathering, better
known as Brigadoon, has announced this week, it's 2010
Chieftain, Susan Cooke, who will preside over the days
activities on Saturday April 17 April.
- Congratulations go to two of our
great vineyards, with Tertini
Wines taking home a Gold Medal at the Sydney
Royal Wine Show for its 2005 Riesling, and to
Sally's Corner Wines who scooped the
top award at the recent Southern Highlands Regional
Wines Show.
- Still in
the vineyards, congratulations also to
Bluemetal Vineyard for the opening of
their Vineyard Cottage.
- The
Illawarra Fly Tree Top Walk are
celebrating their 2nd Birthday with a month of
"madness". Click here for
all the details.
- Full marks also go to Bluemetal
Vineyard, Centennial
Vineyards, Cuttaway Hill,
Diamond Creek Estate, Pulpit Rock Estate and
Tertini Wines, who will showcase
their Southern Highlands Cool Climate Wines to
Sydneysiders at the NSW Wine Week Cellar Door event in
Sydney on Sunday 14 March.
- Sydney
Weekender to feature Montrose Berry
Farm. Mike Whitney and the Sydney
Weekender team visited recently and this segment will
air on Saturday 20 March on Channel 7.
So, if you
have something special planned, not just events, but
perhaps just a change to your product, then make sure
you let us know so we can tell everyone!
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SPECIAL
EVENTS
TOURISM AFTER
HOURS
Our March Tourism After
Hours event for 2010 will be held today, Tuesday 9 March
at Birrong Suri Alpacas, in
Canyonleigh. Thanks to all those who have already
RSVP'd. If you haven't and would like to come
along, please just give us a call at the VIC on 4871
2888.
Our TAH book is fully
booked out now for this current financial year, with
events planned to take us throughout the region.
If you are interested in hosting one of
our future TAH events, let us know and we'll pop
you on our Expressions Of Interest for the next
financial year? The April TAH will be held
at Southern Highlands Taxis, Coaches &
Hire Cars on Tuesday 13 April - Claim this date in
your diary.
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