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SOUTHERN HIGHLANDS TO LAUNCH DESTINATION
MANAGEMENT TO CORPORATE TOURISM
MARKET
Southern
Highlands Corporate Events (SHCE), a dynamic new
destination management company, today announced its
official launch to the corporate market. The
organisation’s innovative services will showcase the
broad range of offerings the region can provide aiming
to make the Southern Highlands the preferred corporate
event destination in regional NSW.
Carla Offord,
Managing Director says that the Highlands has
outstanding capabilities for the Corporate Tourism
market. Carla believes the best way to experience
the Highlands is to think outside the square and dare to
do something different.
“The region
provides unique experiences to corporate travellers,
conference planners and delegates from five star
accommodation, award winning wineries, fine dining and
recreational or team building experiences back-dropped
by the natural beauty and truly seasonal climate of the
area.”
Tourism
Southern Highlands, Executive Manager Tourism, Steve
Rosa said "The Southern Highlands holds great potential
for further expansion in business tourism, as it brings
in significant numbers of high spending corporates who
sustain the upper end of the accommodation sector and
businesses associated with conferencing and
exhibitions. This market is extremely valuable for
our region as it represents high quality, high yield end
of the tourism spectrum and is resilient, sustainable
and compliments the leisure tourism sector which has
been steadily growing to the Southern Highlands in the
past four years.
Additionally,
Business Tourism creates quality, year-round employment
opportunities, accounting for more than 2,000 jobs
directly and indirectly in our region. The flow on
effect of business tourism to our region sees business
people returning with their friends and relatives for
the purpose of leisure following a successful business
trip to the Highlands. We look forward to working
with SHCE and the local tourism industry in their
efforts to position the Southern Highlands as the
destination of choice."
SHCE services will include
assisting corporates in searching for accommodation,
conference and meeting services available in the
area. SHCE will also specialise in assisting
organisations in selecting the right team building
activity unique to the Highlands and appropriate to
client’s needs.”
According to
Sam Whyte, Director and partner, Southern Highlands
Corporate Event’s knowledge of the region is second to
none, “We work closely with local businesses to design
activities that encourage participants to experience the
destination, take the “I” out of Team and most of all
have FUN!! We can arrange anything from a yoga
session before a conference, to luxurious spa treatments
as well as well-being seminars.
If an
organisation is planning a special event, we are able to
assist in finding your perfect venue and have developed
an event management service to support all aspects of
staging an event. If Unique, Different or WOW is
what a client is trying to achieve with a themed event
then the Southern Highlands is definitely the venue,”
said Mr. Whyte.
The team at
SHCE bring together over twenty years of corporate
tourism and event management in the region.
Founders of SHCE, Carla Offord, Sam Whyte and Neil
Wallis have in depth local knowledge, which along with
their partnerships and contacts in the region will
provide clients with a ‘one-stop-shop’ for all their
corporate event requirements. SHCE is will be
officially launching its, Event Planner, which will be
the Ready Reckoner to the Southern Highlands
offerings.
SHCE is also
planning to create signature events that will attract
corporate participants and major corporate sponsorship
opportunities in the Highlands.
For further
information please visit www.shce.com.au
ENDS
Media Interviews And
Images
Vanessa Rodeghiero
| Phone 0414 991 150
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Website www.shce.com.au
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